Engineer — The face of a product, built by the people who built the product

Identity, marketing surfaces and the design work that carries them. This is a smaller body of work than the company’s engineering, and all of it is here rather than a selection: the situation each piece started from, what was done, and what changed as a result.

Brand & Marketing

Being found and looking the part

Brand, Marketing & SEO

A name, a look and a website that turn up when somebody searches for what you sell, and read the same everywhere you appear.

Built the company's icon and favicon sets from two hand‑made drawings, with every derived asset regenerated by script and a check that fails when a derived file was committed before its source.
Built a 48‑token design system on the platform's own glass material and wrote the linter that rejects a magic number, a hardcoded font size, or an animation that ignores the reduce‑motion preference.
Fixed a sitemap where 172 of 176 URLs shared one modification timestamp, by taking the date from git history after establishing that the export rewrites every file on every run.

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