UI/UX Design & Design Systems
Making it obvious how to use
Layout, wording and flow arranged so people finish what they came to do instead of ringing your support line.
Selected work demonstrating this service.
- Drove client web success by combining custom website development and design with SEO, content strategy and copywriting.
- Replaced 27 rendered font sizes whose nearest neighbours were 0.6% apart with a six‑step Major Third scale, and wrote the linter that fails the twenty‑eighth.
- Closed the colour system at 28 documented colours with a linter that fails a value painted but undocumented, documented but unpainted, mis‑measured, respelled as a literal, or within a perceptual distance of 0.02 of one already there.
- Built a 48‑token design system on the platform's own glass material and wrote the linter that rejects a magic number, a hardcoded font size, or an animation that ignores the reduce‑motion preference.
- Built the company's icon and favicon sets from two hand‑made drawings, with every derived asset regenerated by script and a check that fails when a derived file was committed before its source.